We are excited to begin carrying the new Eurorack modules from E-Mu's founder and design pioneer, Dave Rossum. Rossum is a seasoned veteran in the history of synthesizers credited with innovative designs in modular synthesis, the advancement of sampling technology, and the development of SSM ICs utilized in numerous Oberheim, Sequential Circuits, and Korg synthesizers.
In this video we explore the possibilities of the the new Moog Mother-32 semi-modular analog synthesizer hosted within Eurorack modular system. The Mother-32 has already been met with high praise from experienced modular users to the novice.
From Red Bull Music Academy:
"Whether studying for her PhD at Stanford or spending all night in a Berlin techno party, Holly Herndon is obsessed with the intersection between mind and body and beat and technology. On releases like Movement and the Chorus EP, she tackles her complicated relationship with the internet, the NSA, Max/MSP software, and her own voice; creating a unique brand of cyber-pop that is equally beautiful and frightening, academic and dancefloor-ready."
Holly Herndon is considered to be at the fore front of electronic and experimental music. You may have caught her lecture for RBMA in Tokyo or read her interview on The FADER. Her music is a visionary experience that merges experimental sound design, techno, futuristic rhythms, vocal soundscapes, and fierce visuals to accompany.
See for yourself below...
XNOR 001: PATRICIA (Spectral Sound/L.I.E.S./Opal Tapes) /OAXACA (EP 'TiiKAL' Release) /THE VIEWER /PAGAN COPS /MALIKA B2B DEEP CREEP
This weekend on Saturday August, 8th we will be hosting a special in-store event with modular wizard and techno producer Patricia (Spectral Sound, L.I.E.S., Opal Tapes). Things get started at 6PM.
Check out his tunes HERE.
He also gave a fantastic demo of the recently revived Moog modular:
Later that night XNOR MEDIA and Patricia will be going late night at Tamale House East, which operates as Mexican/Peruvian restaurant by day but has been hosting some of Austin's best house and techno events at night.
Also on the bill is Austin's own Oaxaca, The Viewer, Pagan Cops, and DJ Sets by Malika and Deep Creep.
Facebook event is HERE and official flyer is below!
Switched On received an honorable mention in the New York Times blog as one of actor and synth enthusiast Jason Schwartzman's influences.
“It’s a synthesizer store in Austin. I was just in Austin and went there straight from the airport, and then stopped there again on my way back to the airport. They have beautiful synthesizers — new and old. Most music stores, there’s kind of a feeling that you shouldn’t ask to play anything. But Switched On is very for the people and everything is plugged in and armed, so anyone can play anything at any time.”
One of the many great things about operating a store front such as Switched On is the interesting people that come through to visit us. Glad we can help to inspire such a broad community of talents. Thanks Jason!
Read the full article HERE.
Switched On is proud to be a sponsor of this years NMASS!
NMASS stands for New Media Art and Sound Summit and it is exactly that. Three days of electronic and experimental performances, sound installations, film screenings, and a synth meet!
Tickets are $40 (3-day pass) and can be purchased in-store at Switched On or directly through the NMASS site HERE.
Here are some of this week's new arrivals. All photos are click through links to the product pages. Please feel free to contact us with any questions.
Also make sure to check out the new firmware release for the Moog Sub37 expected to be out later this Spring.
Switched On is now stocking the Rare Waves Grendel RA-9 Grenadier. The Grenadier is the third incarnation of the Grendel series, starting with the Drone Commander (2 oscillator droney synth design), the formant filter in Eurorack format, and now the RA-9 Grenadier. The Grenadier is by far the most feature rich and unique thus far. The Grenadier is a single oscillator tabletop synthesizer with a triple bandbass filter bank, a built-in sequencer, and lots of connectivity. Like all Rare Waves devices it is made extremely well and has loads of character. Get all of the details and order HERE.
Check out the Grenadier in action...