Last week was SXSW in Switched On's hometown of Austin, TX. Musicians, industry folks, and vacationers from all over the world come to town and Switched On is a popular destination. We had our annual showcase with Moog and it was amazing, but another thing that took place in our store front only happens once in a lifetime. Moog gifted a 10th Anniversary 24 karat Golden Minimoog Voyager to one of our clients and friend Tom Echols. Needless to say he was ecstatic beyond belief. Read more on this HERE.
Twitter Handle: @SwitchedOnATX
SXSW 2013 is officially here! Switched On is in the heart of Austin and we're lucky enough to meet musicians who have come here for the festival from all over the globe. This year we invited Moog Music to setup a station in our store front! Check out the Lunar (White) Voyager and Voyager XL, the MoogerFooger line, and the highly anticipated Sub Phatty! The Sub Phatty is yet to be distributed so here is your chance to get a taste test of what Moog's new mono-synth has to offer. Switched On is taking pre-orders online and in-store for the Sub Phatty as well.
Also try to come check out our event planned with Moog this Saturday! More info on that HERE.
View the full Flickr set with photos of the individual modules HERE.
Here it is! SXSW has descended upon our fair city of Austin! Switched On for the third year in a row has partnered up with Moog Music to present a fine showcase of electronic artists.
You can read more about the event here!
Our friend Noah Spiderman made an incredible video flyer to circulate the net.
Check out more of his work at:
It's no surprise that Rare Waves (Eric Archer's new company) is putting out another unique device. His Grendel Drone Commander, Eurorack Format Grendel Formant Filter, Rhythm Bots, are previous examples of his cutting edge work. This time around he's created a kit of one of his early designs: LITE2SOUND. It uses a laser diode cell to take in different frequencies of light and output their pitch equivalents. This is different from a cadmium sulfide cell or photo cell in that close proximity to light is not an issue. Simply point it at any light source and begin hearing the strange textures and frequencies therein.
Here is an awesome use of the LITE2SOUND kit using a strobe light to trigger a sequence in a Serge modular system.
More info and purchasing HERE.