Switched On is proud to announce our 4th year co-presenting with Moog Music in the SXSW Music Festival. This year the synth pop and industrial legend Gary Numan headlines with additional support from Trust, EMA, Empress Of, Feathers, and Silk Rodeo. Switched On and Moog will have booths set up with various electronic treats to play with and taste test at the show. Also we will be giving away a pair of tickets to MoogFest 2014!
The Date: March 15, 2014
The Place: The Elysium
Address: 705 Red River St, Austin, TX 78701
The Time: 7pm-2am
- 7:30PM Silk Rodeo
- 8:30PM Empress Of
- 9:30PM Trust
- 10:30PM Feathers
- 11:30PM EMA
- 12:30AM Gary Numan
This is an official showcase so wristband and badge only for entry. It is recommended you arrive early to ensure entry and to see all of the artists!
About the artists...
“There are still people trying to work out what a genius Gary Numan is.”
“I was always impressed by the way Gary Numan found his own voice–and it was unusual–but it was unmistakenly him and boldly him. I see me doing what I learned from him.”
-Trent Reznor, Nine Inch Nail
Numan’s permanent relocation to the US at the end of 2012 reinvigorated his creativity and had an immediate positive effect, with ‘Splinter (Songs From A Broken Mind)’ eventually being finished in his LA studio at the start of 2013. Numan’s unique vocal style evokes a feeling of machinery and icy alienation whilst provoking strong emotions within the electronic noise of classic albums such as ‘The Pleasure Principle’ and ‘Telekon’ that connects with his loyal and ever-growing fan base of self-proclaimed Numanoids.
You can read more about Gary's new album and tour dates on his site:
Trust is a Canadian synthpop music group from Toronto, formed 2010. The band is signed to the Arts & Crafts record label. Their full-length debut album, TRST, was released on 28 February 2012
The band was formed by Robert Alfons (of Winnipeg) and Maya Postepski (also of the band Austra). The pair met in late 2009, started writing songs together, and formed the band in January 2010. The duo insist that they are more than just an Austra side project.
Empress Of is the solo project of 23 yr old artist Lorely Rodriguez.
Feathers is the electronic pop recording project of Austin, TX based singer-songwriter Anastasia Dimou.
Dimou began recording and performing under the moniker Feathers in 2011, following a move to Austin, TX from her home state of NY. She has supported Depeche Mode, Washed Out, The Duke Spirit, Robyn, Little Boots, Blouse, and played several festivals, including All Tomorrow's Parties (music festival), Fun Fun Fun Fest, Austin Psych Fest, Field Day, SXSW Music Festival and The_Great_Escape_Festival.
The Los Angeles Times cited Feathers as the discovery of SXSW 2013 along with Autre Ne Veut.
Feathers was hand-selected by Depeche Mode to open for the band at both SXSW 2013 and for select dates on the band's 2014 European tour.
Switched On features an Austin based electronic band every year. This year we chose the recently formed Silk Rodeo.
Silk Rodeo is the collaborative duo of Michael McCay and Josh Mill (Missions). Silk Rodeo formed in Austin, TX in 2013 and is due for a release later this year. The sound is reminiscent of deep house, balearic disco, and DFA records type production at times.
More tracks at Silk Rodeo's soundcloud.
About Moog Music:
Moog has been a beloved sponsor and co-presenter of the Switched On SXSW events for the last 4 years. In previous years they have helped us to bring such artists as Austra, The Soft Moon, Xeno & Oaklander, Neon Indian, John Maus, Soft Metals, and many many more amazing artists. We are proud to present our largest showcase to date with Moog Music & Co.
The showcase is a spotlight event for Moog before shifting into high gear for Moogfest, the 5 day, 5 night festival taking place in Asheville, NC April 23 - 27 dedicated to the synthesis of technology art and music. Moogfest will feature musical appearances including landmark performances by Kraftwerk 3D, Pet Shop Boys, M.I.A., CHIC feautring Nile Rodgers, and Flying Lotus. Daytime programming features mind-expanding conversation, experimentation and collaboration for creative and technology professionals by some of the world's preeminent thought leaders such as David X. Cohen, Giorgio Moroder, Nick Zinner, and Dan Deacon.
Electronic and industrial music pioneer Gary Numan has been recognized by a diverse array of the world's greatest artists - from Prince to Lady Gaga, The Foo Fighters and Nine Inch Nails.While Numan's unique, pioneering style continues to connect, he has never stopped trying to innovate and his latest album, Splinter (Songs From A Broken Mind), is evidence of this desire to never stand still. The SXSW showcases led by Numan will be joined by Trust, EMA, Empress Of,Feathers, and Silk Rodeo.
Emmy Parker, Brand Director for Moog Music and Moogfest, joins the Creativity in Music Marketing panel with moderator Eric Welles Nystrom, label manager at Luaka Bop, and Will Hermes, contributing editor at Rolling Stone, to discuss new and creative ways to market music and delving into a few of the most successful campaigns from the past year.