Switched On is proud to announce our 4th year co-presenting with Moog Music in the SXSW Music Festival. This year the synth pop and industrial legend Gary Numan headlines with additional support from Trust, EMA, Empress Of, Feathers, and Silk Rodeo. Switched On and Moog will have booths set up with various electronic treats to play with and taste test at the show. Also we will be giving away a pair of tickets to MoogFest 2014!
The Date: March 15, 2014
The Place: The Elysium
Address: 705 Red River St, Austin, TX 78701
The Time: 7pm-2am
- 7:30PM Silk Rodeo
- 8:30PM Empress Of
- 9:30PM Trust
- 10:30PM Feathers
- 11:30PM EMA
- 12:30AM Gary Numan
This is an official showcase so wristband and badge only for entry. It is recommended you arrive early to ensure entry and to see all of the artists!
About the artists...
“There are still people trying to work out what a genius Gary Numan is.”
“I was always impressed by the way Gary Numan found his own voice–and it was unusual–but it was unmistakenly him and boldly him. I see me doing what I learned from him.”
-Trent Reznor, Nine Inch Nail
Numan’s permanent relocation to the US at the end of 2012 reinvigorated his creativity and had an immediate positive effect, with ‘Splinter (Songs From A Broken Mind)’ eventually being finished in his LA studio at the start of 2013. Numan’s unique vocal style evokes a feeling of machinery and icy alienation whilst provoking strong emotions within the electronic noise of classic albums such as ‘The Pleasure Principle’ and ‘Telekon’ that connects with his loyal and ever-growing fan base of self-proclaimed Numanoids.
You can read more about Gary's new album and tour dates on his site:
Trust is a Canadian synthpop music group from Toronto, formed 2010. The band is signed to the Arts & Crafts record label. Their full-length debut album, TRST, was released on 28 February 2012
The band was formed by Robert Alfons (of Winnipeg) and Maya Postepski (also of the band Austra). The pair met in late 2009, started writing songs together, and formed the band in January 2010. The duo insist that they are more than just an Austra side project.
Empress Of is the solo project of 23 yr old artist Lorely Rodriguez.
Feathers is the electronic pop recording project of Austin, TX based singer-songwriter Anastasia Dimou.Dimou began recording and performing under the moniker Feathers in 2011, following a move to Austin, TX from her home state of NY. She has supported Depeche Mode, Washed Out, The Duke Spirit, Robyn, Little Boots, Blouse, and played several festivals, including All Tomorrow's Parties (music festival), Fun Fun Fun Fest, Austin Psych Fest, Field Day, SXSW Music Festival and The_Great_Escape_Festival.
The Los Angeles Times cited Feathers as the discovery of SXSW 2013 along with Autre Ne Veut.
Feathers was hand-selected by Depeche Mode to open for the band at both SXSW 2013 and for select dates on the band's 2014 European tour.
Switched On features an Austin based electronic band every year. This year we chose the recently formed Silk Rodeo.
Silk Rodeo is the collaborative duo of Michael McCay and Josh Mill (Missions). Silk Rodeo formed in Austin, TX in 2013 and is due for a release later this year. The sound is reminiscent of deep house, balearic disco, and DFA records type production at times.
More tracks at Silk Rodeo's soundcloud.
About Moog Music:
Moog has been a beloved sponsor and co-presenter of the Switched On SXSW events for the last 4 years. In previous years they have helped us to bring such artists as Austra, The Soft Moon, Xeno & Oaklander, Neon Indian, John Maus, Soft Metals, and many many more amazing artists. We are proud to present our largest showcase to date with Moog Music & Co.
The showcase is a spotlight event for Moog before shifting into high gear for Moogfest, the 5 day, 5 night festival taking place in Asheville, NC April 23 - 27 dedicated to the synthesis of technology art and music. Moogfest will feature musical appearances including landmark performances by Kraftwerk 3D, Pet Shop Boys, M.I.A., CHIC feautring Nile Rodgers, and Flying Lotus. Daytime programming features mind-expanding conversation, experimentation and collaboration for creative and technology professionals by some of the world's preeminent thought leaders such as David X. Cohen, Giorgio Moroder, Nick Zinner, and Dan Deacon.Electronic and industrial music pioneer Gary Numan has been recognized by a diverse array of the world's greatest artists - from Prince to Lady Gaga, The Foo Fighters and Nine Inch Nails.While Numan's unique, pioneering style continues to connect, he has never stopped trying to innovate and his latest album, Splinter (Songs From A Broken Mind), is evidence of this desire to never stand still. The SXSW showcases led by Numan will be joined by Trust, EMA, Empress Of,Feathers, and Silk Rodeo.Emmy Parker, Brand Director for Moog Music and Moogfest, joins the Creativity in Music Marketing panel with moderator Eric Welles Nystrom, label manager at Luaka Bop, and Will Hermes, contributing editor at Rolling Stone, to discuss new and creative ways to market music and delving into a few of the most successful campaigns from the past year.
Our techs are currently restoring a legendary Fairlight CMI. Last night during our B-day party and synth meet we turned it on and played a song that has not been heard in quite some time...
More pics and vids from the party can be found on our Instagram.
This Friday February 28th, 2014 Switched On is turning 4 years old!
Switched On is now On. It's a beautiful day in Austin, Tx today. We are getting things started the right way! Yamaha CS-40M and a red Roland SH-101. www.switchedonaustin.com #roland #switchedon #yamaha #sh101 #cs40m
The new 4MS Quad Clock Distributor is in! The QCD is 4 CV-controlled clock dividers/multipliers with many features and options for expansion.This is an excellent way to get complex rhythms rolling through your modular system. Read more about and purchase the 4MS Quad Clock Distributor here.
A demo of the 4MS Quad Clock Distributor...
You can check out all 4MS modules here.
We have taken a liking to the quick and convenient way of creating videos with our Instagram account. Thus making our abilities to give you a brief run through of our floor inventory a snap. So if you catch a glimpse of anything you see please contact us with any inquiry. Everything you see here is available to purchase through our web store as well. Ciao!
We sorted through our inventory to compile a list of items that are new,small, and relatively affordable. We thought this would simplify your holiday shopping. Please feel free to contact us if you have any questions, or call (512) 782-8806 during our business hours. Noon-6pm Everyday!
I Dream of Wires DVD & Blu-Ray
Moog MiniFooger MF-Trem
Keith McMillen QuNexus
Make Noise STO, Echophon, and Function In Stock
Make Noise have released a new VCO design entitled the Sub-Timbral Oscillator (STO).
From Make Noise:
A compact Voltage Controlled Oscillator designed for generating SINE waves, Variable wave-SHAPEs, SUB-Octaves, Oscillator SYNC and Linear FM in the analog domain. The Sub-Timbral Oscillator is the more subtle and melodic friend to the DPO's complex harmonic lattice.
- Triangle Core with outputs for SINE, SUB and Variable SHAPE
- Unique Variable SHAPE circuit ripples Even and Odd harmonics for subtle timbral shifts
- Linear FM input with Depth control
- EXPOnential input for deep FM, SYNC sweeps or Transposition of sequences
- SUB-Oscillator yields max bass
- S-Gate input for gating or sync of SUB-Osc. independent of other outputs
- Hard SYNC circuit which combined with Linear FM and Variable SHAPE yields harmonically rich sounds
The Echophon and Function are also back in stock. To order Make Noise please contact us or call (512) 782-8806 to arrange payment and shipping.
Critter & Guitari: IIO and Melody Mill
Critter & Guitari have entered the Eurorack modular universe with two thoughtful designs. The IIO and the Melody Mill.
The IIO is simply a speaker with a built in amplifier, two summing inputs, and knob for volume control. It is the easiest way to get amplification with your Eurorack modular system anyhere you go. We here at Switched On can't help but be reminded of the Arp 2600's internal speakers. You can read more or purchase the IIO through our website here.
The Melody Mill will seem familiar to anyone that has seen Critter & Guitari's popular Pocket Piano.
From Critter & Guitari:
The Critter & Guitari Melody Mill is a note generation control module for Eurorack modular synthesizers. It contains a keyboard, CV outputs, CV clock input, built-in arpeggiators, a sequencer, and MIDI capabilities. The Melody Mill brings the fun of the Pocket Piano to modular setups! With the Melody Mill you can:
- Use the CV output to control oscillators
- Connect your MIDI controller or computer into your modular setup using the MIDI input
- Play notes, record and playback sequences and arpeggios on your favorite modules
- Convert MIDI clock into CV pulses
- Clock the arpeggiator with an LFO for strange melodies
- 'Hold' notes for drones
- Connect the built-in square wave oscillator directly to a filter or an amp
Pittsburgh Modular Cell 48
Pittsburgh Modular's Cell 48 case is one the least expensive and easiest ways to take the plunge into Eurorack modular. It includes a sturdy steel chassis, pin connectors, screws, and an AC adaptor. Best of all, the Cell 48 is designed to be expandable. Pittsburgh Modular offers wood panels to connect two (pictured below) and keep it compact enough for a desktop space.
You can read more or purchase the Cell 48 here. Switched On also offers wood paneling for the Cell 48.
Our friends Hyperbubble released a fun claymation music video featuring dancing synthesizers and lyrics about only wanting synths for Christmas. I'm sure some of you reading this may relate! You can check out more about San Antonio, Texas natives Hyperbubble on their website: http://www.hyperbubble.net/
We decided to share a moment with the EMS VCS3a "Putney" we have in the shop right now. In this patch we were using the Electro-Harmonix 8-Step Program to sequence it's pitch. Any Putney can be considered a collector's item and a unique studio tool, but this one bares historical significance in the synth world. It was previously owned by video art pioneers Woody & Steina Vasulka and the legendary Experimental Television Center (ETC). Included are the original patch sheets with Woody and Steina's original patches inscribed, plus 18 original pins.
This Putney has seen excellent servicing by our technicians and is in very good cosmetic condition considering it was built in 1971. Please feel free to contact us if you have any inquiries.